Business Strategies (Products, Technology, Marketing & Sales)

All products need validation before they are built to ascertain the real problem they solve. They need early supporters/evangelists, after they are built, to prove the worth in the marketplace and to cross the proverbial chasm. Getting people to try your product is tough but let us assume you were lucky and found some early […]

This question was originally posted on Quora and I had responded. I am expanding on that answer in this post. As companies push firmly into a SaaS delivery model, providing ability to do a trial/evaluation has become table stakes. In the new world order of technology procurement, buyers are more educated and prefer to touch-and-feel […]

2010 was a blockbuster year for Cloud Computing, no two ways about it. The year started with naysayers pooh-poohing Cloud Computing as YATF (Yet Another Technology Fad) only to come back and endorse cloud with a backhanded compliment albeit calling it Private Cloud. A lot was achieved in terms of bringing down the hurdles that […]