Business Strategies (Products, Technology, Marketing & Sales)

Sales discovery call is an important event in the sales process. Assessing and gaining an in-depth understanding of the prospect’s real challenges, mapping that to our offering to demonstrate positive outcomes, all will have a big bearing on how (if at all) you close the deal. While everybody involved in the sales process knows the […]

Sales Demos are challenging no matter what. You get an hour and you need to accomplish a whole lot of things in it. You research about the prospect, the participants in the demo and try to cater the demo to them only to find that come the demo time few new insurgents get in. That […]

I was having this interesting chat with a salesperson today as I was trying to help get him hired to a software company. As we went through all the details of the product he posed this interesting question to me. How complete do you think is the product? 50%? 60%? I had heard this question before […]

Sales demos are tricky no matter what. Unless your product is a well-known brand like Band-Aid solving, a clear and distinct problem. Sales demos need a whole lot of strategy to go into it. If yours is a software product, a early version of your product and a unique product that falls in between the […]