By Subraya Mallya
An oven, no matter how good it is can just be a shiny object. Its value is realized only based on the cake that comes out of that oven. The cake in turn is dependent on the recipe, the ingredients you use and how you cook the cake. A cake bought from a bakery, on […]
Tags: Channel Strategy, customer on-boarding, Customer Success, inbound marketing, Lead Generation, Product Roadmap, Value chain approach
By Subraya Mallya
An excellent video by Chris Yeh(@ChrisYeh), an angel investor and one of the better speakers in the valley talks about Go-To Market strategy and many other critical things in a startup. Although the goal of the video was around readying the company for raising money, the points made are applicable to all companies. Specifically around […]
Tags: Close Rate, Go-To Market, Lead Generation, Lead Nurturing, Market Segmentation, Online Marketing
Recent Comments