By Subraya Mallya
As SaaS model firmly establishes itself as the go-to software delivery model, the metrics that companies need to track or manage their business to are different. Based on the sales model, user acquisition, pricing, revenue model, profit margins new metrics have become critical. If you are a SaaS business, here are few that you have […]
Tags: Customer Acquisition Cost (CAC), customer on-boarding, Software-as-a-Service (SaaS)
By Subraya Mallya
As recession rolls on and IT budgets get persistently scrutinized, new sales deals are tough to come by. Although SaaS companies are benefiting in this environment (relatively speaking) thanks to the low-cost subscription model, they should still be smart about adopting new SaaS Sales Strategies. The key tenet for selling a SaaS solution is that […]
Tags: Customer Acquisition Cost (CAC), hunters and farmers, Return on Investment, Search Engine Optimization (SEO), Try-before-you-buy, Value Proposition
By Subraya Mallya
I recently read a post from Sranama Mitra where she makes a excellent case for a impending SaaS consolidation wave. She initially posited that Intuit and ADP were due for acquisitions in the payroll, billing space. As if that was the nudge Intuit needed, it promptly announced a deal to acquire PayCycle. Now ADP it […]
Tags: Customer Acquisition Cost (CAC), Software-as-a-Service (SaaS)
By Subraya Mallya
Byron Deeter and Philippe Botteri from Bessemmer Venture Partners came up with 10 Laws of being SaaSy about a year ago. It was a corporate strategy for SaaS companies prepared in a slide deck. Bessemer 10 Laws Of Being SaaSy Fall 2008 Back when I came across this document in the SandHill Report, I had […]
Tags: Best Practices, Customer Acquisition Cost (CAC), Life Time Value, Monthly Recurring Revenue
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