Business Strategies (Products, Technology, Marketing & Sales)

With marketing moving increasingly online, a company’s website has become, above all, the quintessential brand ambassador for the company. The way the company website speaks to the visitor (a prospect) goes a long way in convincing them in becoming your customer. For a startup in its early stage when it does not have credible references, lot of […]

Marketing when done right can yield great results. But in most cases they are misdirected efforts. I am making an attempt to call them out under this Anti-Patterns series. For each of those I propose  alternative methods that would meet the goal. If you have not had the chance to read my previous post in […]