Business Strategies (Products, Technology, Marketing & Sales)

In this age of hyper-connectivity, Facebook, LinkedIn, Twitter – companies have expanded their marketing outreach beyond the traditional PR outlets to include all the social media outlets. Having a Facebook page, Twitter account, LinkedIn profile, all interconnected and sharing updates, has become the norm. Everything is about creating “buzz” these days. Social media is a […]

Marketing when done right can yield great results. But in most cases they are misdirected efforts. I am making an attempt to call them out under this Anti-Patterns series. For each of those I propose  alternative methods that would meet the goal. If you have not had the chance to read my previous post in […]

Technology shifts into SaaS, Cloud Computing, Mobile have driven a multitude of changes in the way companies conduct business. Business models, technology delivery, customer support, pricing strategies all have been put through the blender to accommodate the new demands. But one of the biggest changes that has companies struggling to cope with is in the […]